Straight talk on turning a game idea into a real, live product. Process, strategy, and the design decisions that decide whether players stay.
Process A look inside the exact process we use to take a raw game idea and turn it into a live, polished mobile game in about twelve weeks, without cutting the corners that matter.
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Growth English reaches a fraction of mobile gamers. When localization pays for itself, which languages earn their cost first, and what t…
Process Adding multiplayer is not adding a feature, it is changing what you are building. What real-time play does to cost, timeline, and…
Strategy You cannot fix what you cannot see. The events worth tracking in every mobile game, the tools that do it free, and the mistakes t…
Monetization Lifetime value is what one player is worth to you over their whole life in the game. It is the number that decides whether your g…
Growth No marketing budget is not the same as no marketing. Practical, free, and nearly free ways real indie games find their first thou…
Growth App Store Optimization is SEO for the app stores, and it is the cheapest installs you will ever get. The parts that matter, in th…
Growth D1, D7, and D30 retention are the numbers investors and publishers ask for first. What they mean, what counts as good, and how to…
Process Watching five strangers play your game teaches you more than fifty internal opinions. How real playtesting is run, what it catche…
Design Art is often the biggest single line in a game budget, and style drives it. How to choose an art direction that fits your money,…
Design 3D is not better, it is different. How the choice changes cost, timeline, and team size, and why some of the biggest mobile hits…
Growth Live ops is running your game like a service: events, offers, and content on a calendar. What it involves, what it costs, and whi…
Budget Launch day is the start, not the finish line. What ongoing maintenance a live game really needs, what it costs, and which updates…
Process Hiring a studio does not mean disappearing for 12 weeks. Here is your actual job as the client, week by week, and the small habit…
Business A freelancer is cheaper on paper. A studio is one contract for the whole job. An honest look at when each one is the right call,…
Budget Budget overruns are rarely about lazy developers. They come from five predictable causes, and every one of them can be prevented…
Process Vague briefs get vague quotes. Here is exactly what to include so a studio can give you a real price and timeline, even if you ha…
Process A prototype is the cheapest way to find out if your game is actually fun. What it includes, what it costs relative to a full buil…
Strategy Most game ideas fail in the market, not in development. Here is how to test whether people actually want your game before you pay…
Business Publishers fund user acquisition and handle marketing in exchange for a large share of revenue. Sometimes that is the right trade…
Business Freelancer, agency, or in-house team, the questions that reveal whether someone can actually ship are the same. Here are the ones…
Strategy Hyper-casual gets installs cheaply and earns little per player. Casual and hybrid-casual earn more but demand deeper design. Here…
Growth CPI is what you pay for one install. It decides whether paid marketing works at all. Here is what drives it up, and the levers th…
Launch App Store review usually takes 24 to 48 hours. Most rejections come from a short list of avoidable problems. Here are the common…
Launch From developer account to live listing, here is the actual sequence for shipping a game to the App Store, including the steps tha…
Business You cannot copyright an idea, but you can protect the work. NDAs, written IP assignment, and staged delivery matter far more than…
Strategy Most games do not fail because of bugs or graphics. They fail because nobody comes back on day two, or because acquiring a player…
Process A game design document explains what your game is and how it works, so a team can build the same thing. Modern ones are short. He…
Monetization Downloads are the wrong number to plan around. Profitability comes from what each player is worth against what each player costs.…
Strategy Android is cheaper to test on and faster to get approved. iOS players spend more per head. The right first platform depends on wh…
Monetization Mobile games earn through ads, in-app purchases, subscriptions, or a mix. Which model fits depends on your genre and how long pla…
Process For most mobile games, Unity is the right answer. Unreal wins on high end visuals. Here is an honest comparison on build size, hi…
Budget Apple charges 99 dollars a year. Google charges 25 dollars once. Here is what those fees actually cover, what else you will pay b…
Business Fixed price feels safe and hourly feels flexible, and both can go badly wrong. Here is what each one really means for your risk,…
Growth Building the game is half the budget. Getting anyone to play it is the other half, and almost nobody plans for it. Here is how th…
Strategy The era of throwing a simple game at the store and buying installs is over. Here is what changed, what it means for a small budge…
Strategy A soft launch is the cheapest way to find out if your game works before you put real money behind it. Here is how to run one and…
Business Every studio has a nice portfolio and a friendly first call. Here are the questions that actually separate the ones who will fini…
Business If you paid for the game, you should own all of it. Here is what ownership actually covers, the contract terms that quietly take…
Process Most first versions ship in 7 to 12 weeks. Here is what happens in each of those weeks, what makes a project run late, and how to…
Budget Most studios will not give you a number until you are deep in a sales call. Here is the honest range, what actually moves the pri…
Process A look inside the exact process we use to take a raw game idea and turn it into a live, polished mobile game in about twelve week…
Strategy Not every idea should jump straight into full production. Here are five honest signals that tell you it is time to build a minimu…
Design Big download numbers feel great and mean almost nothing on their own. The games that win are the ones players come back to. Here…
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